Project AJ117

PROJECT AJ117 is one of those Scandi brands that just gets real-life dressing. Rooted in Copenhagen and founded by designer Charlotte Vadum, it's all about timeless, everyday pieces with a quiet edge: the sort of styles you reach for on repeat, then wonder how you ever managed without. Think clean lines, flattering cuts and that effortless "threw it on but still polished" feel that Scandinavian labels do so well.

What we love most is the balance. PROJECT AJ117 has a casual, cool sensibility, but nothing feels basic. Fabrics and finishes are beautifully considered, and the brand's "made to last" philosophy means these are wardrobe staples you'll wear season after season. European production is woven into the brand's DNA, with a focus on responsible methods and thoughtful, eco-friendlier choices throughout.

In our Feather & Stitch edit, you'll find PROJECT AJ117 across the pieces we know you'll live in: tops that elevate your everyday jeans and tailored trousers, knitwear that layers like a dream and instantly pulls an outfit together. These are the building blocks of a working wardrobe: understated, versatile, genuinely useful.

If you're refining your capsule (or simply craving a little more ease in the morning), start here. Pair a crisp, understated blouse with denim and boots for weekday polish, then swap in a soft cardigan for weekends, travel and those "need to look great with minimal effort" days. PROJECT AJ117 is the kind of brand that quietly becomes a favourite, because it works.