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Scarlett Poppies

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At Feather & Stitch, we’re always on the lookout for brands that embody effortless style, exquisite craftsmanship, and timeless femininity. ​Scarlett Poppies is a fashion brand that harmoniously blends Scandinavian design sensibilities with rich Indian craftsmanship.

Founded in 2019 by Linda Augustsson, who brings over 25 years of experience immersed in India's vibrant textile industry, the brand reflects her Swedish heritage and deep appreciation for artisanal techniques. ​This fusion results in collections that embody timeless elegance and intricate detailing, celebrating the beauty of handcrafted fashion.


Every piece is thoughtfully designed to be light, breathable, and effortlessly chic, making it the perfect addition to your summer wardrobe. Whether you're heading off on a sun-drenched getaway, strolling through Richmond's charming streets, or simply embracing a laid-back, luxurious look, these styles are designed for easy elegance.


Scarlett Poppies is all about timeless femininity and beautiful craftsmanship, making it a perfect fit for Feather & Stitch. Explore the collection online or visit us in-store in Richmond, London to experience effortless, bohemian-inspired luxury.