FRAME denim is a jeans brand that takes inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s. The brand was launched in 2012 by founders Erik Torstensson and Jens Grede with the aim of crafting a perfect pair of blue skinny jeans. Frame jeans' headquarters are split between Culver City, LA and Shoreditch, London. Frame Denim has enjoyed celebrity endorsements from some of the world's most famous supermodels and performers like Rosie Huntingdon-Whiteley, Beyoncé and Rihanna. Browse our collection of FRAME jeans, straight high rise and straight ankle jeans, below and buy online with free UK delivery.